When your Streaming TV campaign isn't delivering as expected, the issue usually comes down to settings that are too restrictive. Most delivery problems can be fixed with simple adjustments.

Check Your Deliverability Score

During campaign setup displays a Deliverability Score in the right panel that predicts your campaign's delivery potential:

• Optimal (Green): Settings are well-balanced for maximum delivery
• Good (Yellow): Some constraints may limit delivery
• Fair (Orange/Red): Significant delivery challenges expected

If your score isn't showing "Optimal," adjust your settings before launching to avoid delivery issues.

Common Delivery Issues and Solutions

1. Audience Too Small from Over-Targeting

The most common problem is layering too many targeting parameters, creating an audience that's too small to spend your budget effectively. You'll know this is happening when your audience size shows under 1 million or your Deliverability Score drops below "Optimal."

How to fix it:

• Remove unnecessary demographic filters
• Expand from single ZIP codes to entire metro areas
• Use 2-3 audience segments maximum
• Choose "All Audiences" if delivery remains poor
• Save detailed targeting for after you confirm delivery

Check out the articles where Crafting Your Ideal Audience on Streaming TV and Audience Sizing & Delivery Forecasting are explained.

2. Insufficient Budget for Your Settings

Narrow targeting drives CPMs higher, often to $25-30 per thousand impressions. A $50 daily budget won't go far at these rates, especially with restricted targeting.

Budget guidelines: