Simulmedia Self-Serve offers robust targeting options to help your Streaming TV campaign reach the right viewers. While our platform provides numerous targeting dimensions, we recommend focusing on a few key areas to ensure optimal campaign performance.

Note: Targeting capabilities also vary based on the campaign objectives – you can read more about those in the article about different Campaign Objectives.

Location Targeting

Choose how you want to target your audience geographically using one of two options:

1. State & Cities ◦ Search and select locations from a comprehensive list ◦ Choose multiple locations to expand your reach
2. ZIP Codes ◦ Add multiple ZIP codes in a comma-separated format (e.g., 12345, 67890) ◦ Easily paste lists of ZIP codes for bulk targeting

Audience Categories

Including vs. Excluding Audiences

Refine your audience based on interests and behaviors using over 200 available segments. Simulmedia Self-Serve's audience data is sourced from our trusted data partners, ensuring a rich and diverse selection of targeting options.

Choose from categories such as:

• Employment status (e.g., “Full-time Employed”)
• Professional occupations (e.g., “Business Owner”)
• Lifestyle choices (e.g., "Is a Vegetarian")
• Dietary Habits and Restaurants (e.g., "Times Ate Fast Food Last 30 Days")
• Shopping behaviors
• And many more

Audience targeting allows you to both include and exclude specific viewer segments to optimize your campaign reach.

• If you include multiple categories, your ad will be shown to viewers who fall into ANY of the selected categories, not necessarily all of them.
• For example, if you include "Have 2 Children in Household" OR "Have 3 Children in Household", your ad will reach people in either category, expanding your potential audience.
• However, if you exclude certain segments ("Home Owner"), those viewers will be filtered out even if they match your included criteria — giving you precise control over who sees your ads (People who have 2 or 3 children but do not own a home).

This combination of OR logic for inclusions and exclusions filtering ensures you can build relevant targeting that matches your ideal audience.