See exactly how your targeting choices impact campaign performance before you launch. This forecasting tool is available for Streaming TV campaigns with Awareness objective and Local TV campaigns.

What You'll See

For Streaming TV Campaigns with Awareness Objective

This tool shows your selected audience size and estimates campaign delivery based on your targeting selections. Watch the numbers change instantly as you adjust:

• Location targeting
• Audience segments
• Age and gender filters
• App selection
• Budget

💡 Pro tip: Use these forecasts to create multiple targeting groups for A/B testing (you can read more about it here). Compare different audience segments, locations, or app selections to find your optimal mix.

For Local TV Campaigns

Watch how your metrics estimates change as you adjust:

• Location targeting (automatically converted to TV markets)
• Campaign budget

How to Use It:

Simply adjust your settings and watch your metrics update in real-time. If you see a low score or limited reach, try broadening your targeting parameters or increasing budget until you achieve optimal delivery potential.