Multiple targeting groups let you test different strategies within a single campaign, helping you discover what works best for your audience and budget.

Note: Multiple targeting groups are currently available for Streaming TV campaigns with the Awareness objective only. Learn more about campaign objectives.

What Are Targeting Groups?

Targeting groups are a way to define a set of parameters that align with your campaign goal and can be compared to another targeting group. Each targeting group includes:

• Audience demographics and behaviors
• Geographic locations
• Creative assets
• Budget allocations
• Delivery schedules

Think of them as parallel experiments running simultaneously, all reporting to the same campaign dashboard.

Why Use Multiple Targeting Groups?

1. Test Different Audiences

Compare performance between segments to find your most valuable customers:

• Young families vs. empty nesters
• Urban vs. suburban viewers
• Interest-based segments (sports fans vs. news watchers)

If you need help defining audiences, see our Crafting Your Ideal Audience guide.

2. Creative A/B Testing

Run different video ads to see what resonates:

• Different messaging angles
• Various calls-to-action