Understanding the difference between Streaming TV campaign objectives on Simulmedia Self-Serve helps you choose the best approach for achieving your specific business goals.
| Objective | Awareness | Retargeting | Performance |
|---|---|---|---|
| Target Audience | New customers | Previous website visitors | New or existing customers |
| Optimization Type | Manual control | Manual control | Fully automated |
| Budget Type | Daily or Lifetime | Lifetime only | Daily only |
| Minimum Budget | $50/day | $100/campaign | $100/day |
| Minimum Duration | 3 days | 30 days | 30 days |
| Pixel Required | Optional | Yes | Yes |
Read Setting Up Pixel to learn more about pixel
Awareness campaigns help you reach a wide audience. They're ideal for expanding your customer base and increasing brand visibility.
Best for:
What it optimizes: Helps you discover which audiences or inventory deliver the most efficient reach at the lowest CPM (cost per thousand impressions).
Budget flexibility:
Control level: Full manual control over inventory selection, day parts, audience, and location targeting.
Delivery forecasting tool: This tool estimates campaign delivery based on your targeting selections. Once you've entered your parameters, the forecast provides:
General Audience Size
— The total number of people who match your targeting criteria
Deliverability Score