Web traffic attribution tracks how Simulmedia Self-Serve TV campaigns influence consumer actions on your website. By measuring which viewers saw your ads and later visited your site, you understand which campaigns drive real business results and can optimize your strategy based on actual customer behavior.

Simulmedia Self-Serve measures web traffic using the Simulmedia Self-Serve Pixel — a code snippet installed on your website that tracks visitor actions and connects them back to your TV campaigns.

Note: The pixel is available for both Streaming and Local TV campaigns!

How Does Simulmedia Self-Serve Measure Attribution?

1. Ad Campaign Launch – Your campaign runs and viewers see your advertisement on TV
2. Viewer Actions – Viewers take action on your website — visiting pages, submitting forms, creating accounts, adding products to cart, or making purchases
3. Pixel Data Collection – Simulmedia Pixel captures each visit and user action on your site
4. Attribution Matching – Simulmedia Attribution Engine identifies which visitors previously saw your ad by matching IP addresses within your attribution window
5. Attribution Reporting – Each attributed action appears in your Simulmedia Self-Serve Reporting dashboard, showing results for each attribution window you've configured

Understanding Attribution Windows

An attribution window is the timeframe after ad exposure during which website actions count as influenced by your campaign.

You can configure up to three attribution windows: 1, 2, 3, 14, or 60 days, which helps you to understand customer response timing. Comparing multiple windows reveals whether your audience acts immediately or needs time to consider

What User actions does Simulmedia Self-Serve Track?

Events are configured at the advertiser level and apply across all your campaigns. Simulmedia Pixel tracks visitor activity across two categories to help you measure different stages of the customer journey:

• Upper Funnel Events – measure awareness and interest—the early stages where viewers explore your offering.
• Lower Funnel Events – measure conversion actions that directly impact revenue and business growth.

In each event you can include custom metadata which helps you to analyze performance in more detail. Metadata enables you to segment your attribution results and calculate revenue metrics. For example, tracking Total Price USD in Purchase events lets you calculate return on ad spend, while tracking Lead Category helps you understand which lead types convert best.

Warning: Verify Your Pixel Setup

Your pixel must be working correctly for attribution to function. After installation, you must test each event using the "Test Event" button in the Pixel Manager.

Without proper pixel verification: