When setting up your Local TV campaign, you'll select which video ads will air. You can run a single video or multiple videos, choose between different ad durations, and control how often each duration is aired. This flexibility lets you balance cost and messaging depth to meet your goals.
Choosing Ad Duration: 15-Second vs 30-Second
You can upload 15-second ads, 30-second ads, or both.
- 30-second ads allow for more detailed storytelling and hold viewer attention longer, making them ideal for explaining complex products or building emotional connections.
- 15-second ads are more cost-effective and can help you maximize reach and frequency within your budget. They cost about 35% less than 30-second ads.
Adding Your Video(s)
Upload your video ads in the Creative Selection section. Based on your campaign goals, you can select:
- A single 15-second or 30-second video
- Multiple videos of the same duration
- A mix of both 15-second and 30-second videos
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If you select multiple videos of the same length, they'll rotate evenly throughout your campaign. For example, two 30-second ads will each run about half the time.
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Controlling Your Ad Mix
When you select both 15-second and 30-second videos, you can control how often each format airs:
- Balanced Mix - Your 30-second and 15-second creatives will air an equal number of times
- Favor 30s - Your 30-second creatives will air more frequently (75% 30-second, 25% 15-second)
- Favor 15s - Your 15-second creatives will air more frequently (75% 15-second, 25% 30-second)
- Custom Mix - Set your own ratio using the slider
Tracking Performance
Once your campaign runs, you can see how each video performs in your campaign report.