Starting your TV advertising journey on Simulmedia Self-Serve? You have two powerful approaches to reach your audience. This guide will help you choose the right one for your goals.
Streaming TV reaches viewers watching content on TV through streaming apps. Your ads play during commercial breaks in streaming content.
Local TV reaches viewers watching scheduled programming on local networks in specific geographic locations (TV markets, to be precise. You can read about them in our article: Local TV Markets Explained ).
Streaming TV is ideal when you want to:
Target specific audiences precisely - Choose from 200+ audience segments based on interests, behaviors, and demographics.
Read about Simulmedia targeting possibilities in details in our article: Crafting Your Ideal Audience on Streaming TV campaign.
Control your budget precisely - Minimum daily budget of $50, with lifetime budgets starting at $150 (3 days minimum).
Read about budgeting for Streaming TV campaigns in our article – Setting Your Streaming TV Campaign Budget.
Measure everything - Track impressions, completion rates, and conversions across devices.
You can read about analytics Simulmedia provides for streaming in our article: Streaming TV Performance Metrics & Analytics.
Reach cord-cutters - Connect with the growing audience that no longer has cable
Test and optimize quickly - Adjust targeting and creative in real-time
Local TV works best when you want to:
Build strong local presence - Focus your advertising in specific TV markets where your business operates.
Read about it in details in article Local TV Markets Explained.
Reach local audiences at scale - Connect with viewers in your target cities during popular local programming
Leverage local news and events - Place ads during high-viewership local news, weather, and sports
Target by geography - Perfect for businesses with physical locations or regional service areas
Many successful campaigns use both Streaming and Local TV to maximize impact. This combination helps you: